Smart packaging has significant advantages

Seniors will make up 24% of the entire U.S. population by 2060, compared to just 15% today.

By 2050, seniors will comprise at least 20% of the population in 82 countries, an increase from just 13 countries in 2018.

76% of adults over the age of 50 in 2018 want to stay in their homes as they age.

Addressing Packaging Pain Points

Addressing Packaging Pain Points

80% of seniors take at least one prescription medication.
  • Seniors can have trouble reading small labels.
  • Alter the size and clarity of label text for easier reading.
  • Use pictures and symbols to convey instructions.
80% of seniors take at least one prescription medication.
  • Seniors can have trouble reading small labels.
  • Alter the size and clarity of label text for easier reading.
  • Use pictures and symbols to convey instructions.
60% of Boomers will be managing multiple chronic diseases by 2030, and 33% take multiple prescriptions.
  • Make it easier for seniors to identify desired medication accurately.
  • Bold, contrasting colors and patterns help products stand out.
60% of Boomers will be managing multiple chronic diseases by 2030, and 33% take multiple prescriptions.
  • Make it easier for seniors to identify desired medication accurately.
  • Bold, contrasting colors and patterns help products stand out.
40% of consumers report injuries from opening packaging.
  • Use lower-strength closures and rubber features for easier gripping.
  • Avoid small tabs that are difficult to grasp.
  • Punch-out blister pack models are ideal for the senior population.
40% of consumers report injuries from opening packaging.
  • Use lower-strength closures and rubber features for easier gripping.
  • Avoid small tabs that are difficult to grasp.
  • Punch-out blister pack models are ideal for the senior population.
50% of patients do not take four-times daily medications as instructed, and 20% do not properly take once daily medications.
  • Dosage tracking technology can increase compliance.
  • CuePath-enabled packaging signals when a package is opened and a dose is removed
50% of patients do not take four-times daily medications as instructed, and 20% do not properly take one-time daily medications.
  • Dosage tracking technology can increase compliance.
  • CuePath-enabled packaging signals when a package is opened and a dose is removed
20% of products in the cold chain are compromised during transport and packaging.
  • Smart packaging technology and QR codes enable product verification.
  • 40% of seniors own a smartphone, and 67% use the internet.
20% of products in the cold chain are compromised during transport and packaging.
  • Smart packaging technology and QR codes enable product verification.
  • 40% of seniors own a smartphone, and 67% use the internet.

Reproduced with kind permission of PMMI Media Group. Learn more at pmmi.org and pmmimediagroup.com.